In April 2023, most of the nation’s major professional sports leagues, plus the media companies Fox and NBCUniversal, created an alliance to voluntarily ensure that sports betting advertising is done responsibly and does not target minors. 2021 sports betting forum that the level of such ads was becoming “an unsustainable arms race.” Lawmakers weighed in as well, threatening to impose restrictions on such advertising if sportsbooks could not rein themselves in.Įven the head of the American Gaming Association, Bill Miller, warned at a Dec. That led to complaints from some customers, including recovering compulsive gamblers who said the constant enticements to bet make it harder for them to resist doing so. Supreme Court case in 2018 clearing the way for all 50 states to offer legal sports betting (38 currently do, along with Washington, D.C.), sportsbooks flooded the airwaves, print and digital outlets with ads for sports betting. The topic of sports betting advertising has been contentious for years. While he did not provide statistics, he said the NFL has seen an increase in those who say they like and participate in sports betting, and a decrease in those who don’t. He said the league has been surveying fans since 2019 on their attitudes toward and participation in legal sports betting. Part of that effort includes “being mindful of the tenor, volume and saturation of sports betting advertising and the degree with which we’re integrating that into the live game,” Highhill said.
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